Learn About Our Products
Imprint Analytics Identity Products
“Cause for Pause” is our defining motto because that’s what matters most to our customers. We help our customers automate to the fullest extent when a real person performs a valid action. And we help them identify when that may not be
the case. By stopping the automation to better assess the individual and the action, our customers prevent fake identities, bots, scams, bad actors, and, ultimately, fraud from their platforms.
We offer scores on all US adults (270 million+) across an array of use-cases relating to synthetic identity and e-commerce fraud.
Product Breakdown
Top-Level Identity Score
Represented as a whole number on a scale of 1 to 100 with 100 being the most trustworthy. Combination of all identity data elements present in the identity graph.
Phone Score
Represented as a whole number on a scale of 1 to 5 with 5 being the most trustworthy. Measure of the trustworthiness of the phone number provided based off of connectivity to associated identity data, phone carrier metadata, and proprietary frequency, recency, strength, and intensity metrics.
Email Score
Address Score
IP Score
Connectivity Metrics
Connectivity Recency: measurement of the recency of connections of identity data elements for each individual in our graph. Represented in lapsed days between first and last seen dates to present date.
Data Delivery:
* All products are available in bulk monthly files via SFTP or S3 delivery
Our scores are highly predictive
and actionable
due to the following:
of fake identities and fraudulent transactions
using highly-tailored labeled datasets.
learning techniques underpin our scores.
data, B2B2C linkages, public filings, social media linkages, and household/related party linkage.
Our scores are highly predictive
and actionable
due to the following
Our scores are trained against known outcomes of fake identities and fraudulent transactions using highly-tailored labeled datasets.
Highly advanced data-science and machine-learning techniques underpin our scores.
Our scores are built on top of our market-leading identity graph which consists of online and offline data, historical data, B2B2C linkages, public filings, social media linkages, and household/related party linkages.
Data Delivery
* All products are available in bulk monthly files via SFTP or S3 delivery
Where Do Our Identity Products Fit?
Where Do Our Identity Products Fit?
Propensity for Fraud Modeling
CUSTOMER ONBOARDING
Bot Detection
Purging of Fake Identities
Fake Review Mitigation
Customer Vetting
Targeted Lead Generation